Branding for Water Reform
Here the 5 options proposed to the client
Main objective: The technical assistance program
to reform the water and wastewater sector aims at
strengthening the Lebanese stakeholders in their
respective functions as service operators (RWEs)
and supervisory (MoEW) as well as to support
institutional dialogue. It is based on shifting the
paradigm from an “investment-based” approach
to a “service-based” approach.
Specific objective: The specific objective of the
program is the implementation of sustainability
and financial viability in water and sanitation
services of the operators.
Intro
The Water Reform logo consists of 3 main
elements:
- a Cedar tree: for the depiction of the Lebanese
nation
- a semi-eclipse: that represent the ground water
placed underneath the cedar tree
- a drop of water in instead of the O in reform: to
emphasise the water cycle.
